A business’s brand is often one of its most valuable assets, reflecting its identity, reputation, and the trust it has built with suppliers and customers. While many New Zealand businesses dedicate considerable time and resources to developing, launching and promoting their brand, many overlook the crucial step of safeguarding this important intangible asset through formal… Read More.

Business sales and purchases (Transactions) are complex processes that involve a range of financial, legal, and strategic considerations. One critical component that often gets overlooked in the whirlwind of high-stake Transactions are the trade marks. Trade marks, which serve as the cornerstone of a brand’s identity and consumer recognition, can significantly influence the value of… Read More.

Two recent high profile Australian intellectual property cases show that while clever marketing strategies can be used to signal similarities and differences between your business and that of your competitors, care needs to be taken or you could be at risk of claims of trademark infringement. The High Court of Australia in Self Care IP… Read More.